Festival Sponsors In Action
Target's larger-than-life shopping basket was one of the most visited spots at the Henry B. González Convention Center during Festival People en Español 2013. The installation hosted events like a beauty makeover session and runway show hosted by Univisión fashion expert Rodner Figueroa, and cooking demos courtesy of celebrity chef Johnny Hernández.
Visitors at the Coca-Cola area sampled a variety of beverages and received a promotional gift. The Coca-Cola stage featured a performance by the Ballet Folklórico de San Antonio, as well as a presentation hosted by philantropist Nely Pagán, who spoke about her Adelante foundation.
Jeep set up a display of their 2013 vehicles. Visitors interacted with the cars and participated in activities like the "Jeep Wrangler Dance Dance!" space.
This Latino TV network featured a taste of their reality show El factor X—the Spanish-language version of The X Factor. Host Poncho de Anda and judge Angelica María, the legendary Mexican singer and actress, presented a couple of contestants deemed worthy of attention.
Middleweight world boxing champion Sergio "Maravilla" Martínez, and boxer and Olympic medalist Marlen Esparza appeared at the HBO Latino area to greet legions of sports fans.
La Kalle 95.1 FM radio host Malena Sánchez conduced a Pine-Sol contest at the Renuévate stage within the convention center. Participants had to guess in 30 seconds which scent they were asked to smell blindfolded. Winners walked away with free tickets to the evening's concerts at the Alamodome.
Bexar County, Texas, where the city of San Antonio is located, offered information on all local attractions, including the Alameda Theater, National Parks and Bibliotech, the first all-digital public library in the United States.
Disney Jr. made sure the little ones were entertained. Kids met Doc McStuffins in person and could even have their toys checked by the doctor in a mobile clinic.
The airline provided Festival visitors with information on their many offers and destinations...
SAN ANTONIO CVB
The San Antonio Convention and Visitors Bureau (CVB) stand was a great starting point for those visiting the city for the first time. Visitors could get information on the area's rich cultural heritage, as well as suggestions on fun options for enjoying the Labor Day weekend.