This fragrance collection is linked to the new chapters of a young woman’s life with three different scents to match their lifestyle— Natural, Sparkling, and Elegant. Lacoste ‘Pour Elle’ fragrances, $43.00 – $59.00. kohls.com.
With Kendall Jenner and beauty blogger Irene Kim as the face of the collection, Esteé Lauder released Esteé Edit with 82 products for the younger consumer. Esteé Edit, sephora.com.
A collection of 25 new ‘boys’ with a metallic finish. Tom Ford Lips & Boys, $35 each. tomford.com.
In the age of the #selfie, these pencils offer quick coverage and/or a light retouch to get your highlight on fleek or shadow out blemishes. Bobbi Brown Retouching Face Pencils, $32 each. sephora.com.
This eye cream was created with the millennial in mind. Eileen Higgins, Vice President of Global Product Development, noted “Pep-Start Eye Cream is ideal for the women on-the-go and living an up for anything lifestyle. Busy and demanding schedules, late nights out, and inadequate hours of sleep, can all lead to tired looking eyes.” Clinique Pep-Start Eye Cream, $26.50. sephora.com.
The OUAI haircare brand screams millennial. A brand that looks good for Instagram, but gets the job done? “I know the OUAI girl. She works hard and wants to have fun. She is grounded, effortless, smart, and cool,” says founder Jen Atkin. OUAI haircare products, $24-$32. theouai.com.
The younger generation loves their makeup but deals with the harsh reality of acne. Neutrogena solves this dilemma with this correct and cover solution. Neutrogena Oil-Free Acne Correct & Cover Pink Grapefruit Moisturizer, $9.49. neutrogena.com.
The Click Stick offers girls on-the-go a convenient way to create a custom quick touch up tool. Switch out Clicks as needed to keep your face perfect wherever you go and change it up from season to season or day-to-night. Cover FX Click Stick, Vessel $8, Clicks $18 each. coverfx.com.
You Are Amazing for Target
This fun, yet purpose-led brand has a mission to empower young women to be confident and strong. With all the negative beauty standards, You Are Amazing released 8 boldly-scented bath and body collections with a colorful and clean packaging giving teens and young women a positive start every day with postive messaging. You Are Amazing bath and body collections, prices vary. target.com.
According to the global study that La Roche-Posay conducted with Ipsos, 82% of those aged 15-19 years old do not always wear sunscreen on their face when exposed to the sun. In order to raise awareness about the dangers of the sun, La Roche-Posay introduced a formula tailored specifically to this younger demographic that won’t cause breakouts or shine. La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen, $19.99. laroche-posay.us.
From age 25, skin aging begins but doesn’t show visible signs on the skin surface yet, Orlane made a serum for those in their 20s who want to start fighting against invisible signs of aging. Orlane First Time-Fighting Serum Morning Recovery Concentrate, $100. orlane.com.
Perricone MD didn’t want to leave the millennials out and created the Pre:Empt Series to provide age-defying solutions to millennial skin that’s not in need of correction or repair, but interested in fighting aging of the skin. Perricone MD Pre:Empt Series collection, $60-90. perriconemd.com.
L’Occitane launched a Peony skincare range that is tailored to meet the needs of the teen and 20-something demographic. The brand wants to combat popular millennial issues like pores & fine lines, natural radiance, and imperfections. L’Occitane Peony collection, prices vary. loccitane.com.
Millennials can enjoy messy hair with these ‘let loose’ hair products. göt2b released a line with products that promote pixie, tousled, disheveled, undone yet polished hair. göt2b mess-merizing collection, $5.99 each. Drug stores and food retailers.
Stress and lack of sleep can leave their mark on your face. Multi-Active Day and Night creams specifically formulated to catch up to the busy lives of millennials. Clarins Multi-Active Day and Night cream, $53-56. clarinsusa.com.
Bioré made baking soda cleansing-friendly for millennials who want to target those pores. The brand just also has Shay Mitchell from Pretty Little Liars are their new spokesperson to promote the new collection. Bioré Baking Soda collection, $6.99-$9.99. ulta.com.
Gender-free ck2 fragrance celebrates the diverse but connected experience of the millennial generation today. The concept is all about the diversity of connections between 2 people, whether they be friends, siblings or lovers, gay or straight. Also, the clear bottle design reflects the look of technology. Calvin Klein ck2, $18-$75. macys.com.
“YSL Beauté captures the rebellious spirit and cool caprice of today’s multi-hued woman, empowering her search for constant re-invention,” said Lloyd Simmonds, Creative Director Makeup YSL Beauté. To celebrate the audacious spirit of the millennial, the brand made Cara Devevinge the face of the product. YSL Mascara Vinyl Couture, $29 each. yslbeauty.com.
The name Pretty Stix speaks for itself with the pretty packaging and pretty array of colors in the collection. Ciaté brought hydration and high pigments into one must-have product. Ciaté Pretty Stix, $20 each. Available soon at sephora.com.