The singer is partnering with Serendipity Brands to donate a portion of the proceeds from every ice cream pint and product sold to the Rare Impact Fund.
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Selena Gomez continues to advocate for mental health with everything she does.

For Mental Health Awareness Month, the singer and actress is merging her passions for beauty, ice cream and advocacy to help raise awareness for mental health services and accessibility for those who need it.

During the month of May, Serendipity Brands is partnering with the singer to donate $1 from every ice cream pint and product sold to the Rare Impact Fund.

Selena Gomez Mix
Credit: Courtesy of Autumn Communications

"Bringing awareness to mental health is something very personal to me," said Gomez in a statement. "I am so proud that Serendipity Brands has committed to supporting the Rare Impact Fund and helping people gain much-needed access to mental health resources."

The Rare Beauty founder joined Serendipity Brands in 2020 and crafted her own ice cream flavor, Cookies & Cream Remix.

Serendipity's partnership will support the Rare Impact Fund's goal of raising more than $100 million in 10 years and achieving its goal of reducing mental health stigma and expanding access to underserved communities and educational environments.

"During the month of May, our customers will not just enjoy our ice cream but they'll also be part of supporting such an important cause," said Bob Gorman, CEO of Serendipity Brands. "We couldn't be more grateful to Selena for inspiring this partnership and bringing together two of her brands to do good and create meaningful, long-term impact."

Serepindity
Credit: Courtesy of Autumn Communications

Fans will be able to indulge in the various flavors provided by Serendipity and participate in the fundraiser, flavors provided by the brand include the iconic Frrrozen Hot Chocolate, Forbidden Broadway Sundae, Unicorn Bliss Sundae, Birthday Cake and Friends Central Perk Coffee Almond Fudge.

Whether indulging in a pint of delicious ice cream or participating in a simple act of kindness, the brand is on a mission to bring a little "serendipity" to your life.

"We're so proud of the work we've accomplished since the launch of the Rare Impact Fund in 2020. We have incredible brand partners that have supported our mission and we are thrilled that Serendipity Brands is walking alongside us as we work toward providing people access to the resources they need to support their mental health. The funds raised in May through the sale of Serendipity ice cream pints will directly benefit our grant partners delivering critical mental health services and education."