Rosalía Joins Forces with Kim Kardashian for SKIMS' First Bilingual Campaign
Rosalía is solidifying her place within the fashion world!
After featuring iconic supermodels like Tyra Banks and Heidi Klum, SKIMS is back with another viral campaign.
Kim Kardashian's underwear and shapewear brand just announced its first bilingual partnership with Grammy award-winning Spanish singer-songwriter, Rosalía.
Just months after releasing her album Motomami, the singer posed for the Cotton Collection, one of the brand's loungewear-inspired lines.
"I love SKIMS," Rosalía shares in a press release. "They are so comfy and make me feel very sexy at the same time. I'm so excited that I finally got the chance to collaborate, especially in their Cotton Collection which is my fave."
In a video posted on the SKIMS' Instagram, Rosalía, clad in a black bralette, biker shorts and Motomami motorcycle helmet, proudly proclaims in her Spanish accent, "everyone's wearing SKIMS."
"Rosalía's willingness to push the boundaries and experiment with her music and personal style has been a huge inspiration for me. This campaign is all about the energy and confidence that she brings to the world," said Kim Kardashian, founder of SKIMS.
Kardashian continues, "I'm especially excited that she's wearing pieces from our best-selling Cotton Collection—they're classic, cool and breathable everyday essentials that everyone feels good in."
Apart from its celebrity founder, SKIMS has thrived due to its wide range of sizes, from XXS to 4XL, and the variety of skin tones available in "nude" products.