The Iconic Evolution of the Mac X Selena Collection
If people were just starting to understand Latina consumers' vast economic power in the United States, the #MACSelena Collection would be the perfect case study.
One of the most sought-after collections in MAC's history, the cosmetics brand announced that it would bring back the line to its website on December 28th and in stores December 29th. It's safe to say that the #MACSelena restock has set some major precedent in the beauty community, especially as it's known to shy away from restocking limited edition collections regardless of how successful they are.
Not only did that Latina consumer power bring the collection to life, but it was also strong enough to convince MAC to resurrect it. Not that the company had much of a choice after the products sold out in minutes on line.
Whether you've been a fan of the Tejana queen from the beginning or you grew up with your mami blasting Como La Flor every Sunday while cleaning the house, you know you have to get your hands on the collection.
Now, we're taking you back to how the collection came to life, even 21 years after Selena Quintanilla's passing, and what fans around the country have to say about it.