10 Eye-Popping Lipsticks from Latina-Owned Brands
Whether you want a pop of color or are keeping it casual with a nude, check out these Latina-owned brands for shades that match whatever mood you're in.
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Luna Magic
Dominican American sisters Mabel and Shaira Frías offer a wide range of products with their line, including matte liquid lipsticks available in red and pink.
$8, Luna Magic
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Vive Cosmetics
This brand offers many color options for their cruelty-free and vegan lipsticks. Co-founded by Joanna Rosario-Rocha and Leslie Valdivia, the line offers liquid lipsticks, highlighters, and makeup mirrors.
$20, Vive Cosmetics
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Reina Rebelde
The brand's founder and CEO Regina Merson has said that she started the makeup line for Latinas to be represented. "I felt a massive disservice had been done to our community, because I know, like me, a lot of other Latinos buy so much makeup, and nobody was really getting us right," she told People CHICA.
$16, Reina Rebelde
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Melt Cosmetics
This brand, co-founded by Lora Arellano, offers mini-sized lipsticks in a wide range of colors — perfect for the beauty guru on the go.
$79 for set, Melt Cosmetics
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Bésame Cosmetics
Owned by Argentine Gabriela Hernandez, this line offers a range of vintage-inspired lip colors.
$24, Bésame Cosmetics
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Necromancy Cosmetica
This brand, owned by Puerto Rican creators Des and Zal, offers 100 percent vegan and cruelty-free matte lipsticks in tons of colors.
$16, Necromancy Cosmetica
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J'dez Beauty
YouTuber Jackie Hernandez owns this line, that offers blushes, lip glosses, false lashes, eyeshadow palettes, highlighters, and matte lipsticks.
$17, J'dez Beauty
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Glamlite
Gisselle Hernandez founded this line to celebrate her love for food and makeup. The red velvet lipstick is perfect for a pop of color.
$14, Glamlite
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Midas Cosmetics
In 2018, Afro-Latina Rocio Nuñez created this brand, which offers two colors of lipstick along with a lip liner.
$16, Midas Cosmetics
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Belle en Argent
Latina entrepreneur Christina Kelmon offers cruelty-free matte and creme lipsticks.
$20, Belle en Argent
