Representation Matters: LGBTQIA2S+ and Latina-Owned Brand JZD is Now at Target
Hispanic Heritage Month is almost here and there are many reasons to be excited, but as avid Target fans, we were overjoyed to hear the company is bringing one of our favorite Latina-owned small businesses into stores around the country.
JZD is a lifestyle brand that celebrates our Latino community and culture and as of this month, it can now be found at Target.
Founded by Mexican American designer Jennifer Zeano and her wife Veronica, the power couple has established themselves as a cult favorite source for clothing, home décor and more, especially in the Latino and LGBTQIA2S+ communities.
Her designs, emblazoned with phrases like Latina Power, Poderosa, and Cabrona pero cute, has caught the eye of celebs like Jenna Ortega and Aimee Carrero.
In a press release, the brand stated its new collection's mission of championing diversity.
"To be approached by Target as a Queer and Latina-owned business and see our collection in stores is a dream come true," they began.
The statement continued, "For us, the most important part of all of this, is to continue to create pieces that allows our community to feel represented and reminds us all of the beauty of our cultura."
From Corazón Latino tees to Poderosa Hoop earrings, folks will find a wide variety of JZD products on both Target's website as well as in physical stores ranging from $9.99 to $25.