Latinx-Owned Alamar Cosmetics Teams Up With Disney to Bring Some "Encanto" to Your Makeup Collection
Cuban entrepreneur, Gaby Trujillo, launched the brand in 2018 and named it after the neighborhood she grew up in located in Havana, Cuba. With her latest release, she is honoring the Colombian heritage and culture at the center of Disney's upcoming film Encanto with a collection that embraces magic, the power of family and unconditional love.
"We started working on the collection in September 2020. When Disney reached out to me I thought it couldn't be real," Trujillo tells People en Español. "They saw that we were creating makeup for Latinas to feel powerful."
The limited edition collaboration includes 13 pieces: an eyeshadow palette, two powder blushes, two sun soaked highlighters, a trio of eyeshadow brushes, two complexion brushes, two lip glosses, two lip liners, two liquid eyeliners and the Madrigal Magic Mirror with the affirmation "El encanto eres tú" (You are the charm) etched in.
Trujillo explains, "All of the eyeshadow colors were taken directly from the movie."
Disney didn't stop at teaming up with Trujillo, they also worked with Rizos Curls founder Julissa Prado to help bring to life the many looks worn by the the female characters from the film.
The Encanto limited edition collection is now available for sale at alamarcosmetics.com and items range from $13 to $32.