"It's our attempt to meet the urgency of the moment," says Lisa Jackson, Apple's vice president of environment, policy, and social initiatives.

Por Eliza Thompson
Julio 22, 2020
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On Tuesday, Apple announced an ambitious plan to become 100 percent carbon neutral by 2030, cutting its emissions by 75 percent and mitigating the remaining 25 percent by finding new methods of carbon removal. "Businesses have a profound opportunity to help build a more sustainable future, one born of our common concern for the planet we share," Apple CEO Tim Cook said in a statement. "Climate action can be the foundation for a new era of innovative potential, job creation, and durable economic growth. With our commitment to carbon neutrality, we hope to be a ripple in the pond that creates a much larger change."

Apple's plan lists many things the company is already doing to diminish its carbon footprint, and outlines additional plans for the future, like developing a carbon-free smelting process for aluminum and launching a solar array in Scandinavia. "It’s our attempt to meet the urgency of the moment," Lisa Jackson, Apple's vice president of environment, policy, and social initiatives tells People CHICA. "It should be the most you can do, the fastest you can do it, and 2030 for us represents exactly that."

While many of Apple's rivals are developing new technology to remove carbon from the atmosphere, the company will be working with groups like Conservation International to protect and restore natural environments that already store carbon, like mangrove forests. "Even after we do everything we can to switch everyone we can to clean energy, there's still about 25 percent of our comprehensive footprint that will still be there," says Jackson. "That carbon is going to go into the air, and we believe that companies need to then take the initiative to remove it."

Another component of the plan involves the launch of something the company is calling Impact Accelerator, which will focus on investing in minority-owned businesses that work on making parts of the supply chain more sustainable, as well as helping communities most affected by climate change. "We know it is a fact that poor communities — and that unfortunately means Black and brown communities — in our country are much more likely to be subject to industrial pollution, to have bad air quality, to have poor water quality," says Jackson, who also leads Apple's Racial Equity and Justice Initiative. "We also know that communities of color have historically been given land that is more susceptible to flooding or more susceptible to drought or to wildfire. I don't see how we can talk about justice without including environmental justice in the mix."