YSL launches the first online Instagam magazine ‘Dare to Stage’
Yves Saint Laurent is bringing a twist to our Instagram feeds with an online magazine or instamag that has never been done before.
The online magazine titled Dare to Stage is an account made up of talented bloggers, photographers, muses, writers, and artists who will share their talents and visuals on the beauty network.
The Instagram account is divded into sections, stories, voices, and columns and includes a cover, an editor and a daily line up like any other magazine. Content will include a beauty products feed and beauty stories as weekly themed shoppable magazine.
Products in the images shared will be available for purchase via "like 2 buy" for easy buying.
Some hashtags for the new instamag include: #yslbeautycarteblance, #yslbeautystilllife, #yslbeautytips, and #yslbeautyevents.
According to YSL, followers can "expect backstage scoops, tutorials on a loop, brand new rules, product revelations, rock quotes" and more.