Sofia Reyes is the new spokesperson for Garnier Fructis

Sofia Reyes is showing off her gorgeous, long locks as the new spokesperson of the Mexican campaign of “Fructis Borrador de Daño Largo Perfecto” from Garnier.

“It has always been important to me to have strong and healthy hair. Working with Fructis was something very organic as I share the same values of the brand and I feel very excited and proud to be the spokesperson for this campaign, ” says Reyes.

The 20-year-old singer announced the news this week during an event in Mexico City where fans, beauty bloggers, and press were able to attend. Sofia shared her music in a concert performing some of her hits including “Solo Yo” and “Conmigo Rest Of Your Life.”

“Fructis from Garnier, it evolves from the hand of new generations that does what motivates them with passion and strength. That is why we believe Sofia is an ideal spokesperson for the brand,” said Erick Flores, Manager of the group for Fructis Mexico.

Be sure to catch Sofia on Premios Juventud, Thursday, July 14.