Sephora is changing the way you buy products for curly hair
Sephora, the beauty destination, is catering to the curly hair gals by helping them easily find products for their curls, waves, or coils.
The company has released a new online service It's a Curl Thing, that allows you to quickly find products that best suits your hair.
The process begins with a visit to the website where customers are first asked to select their curl type. Once the type is determined, the site offers a range of products that are perfect for their curl form including co-washes, hair masks, and oils.
Customers are also able to view video tutorials on nautral hair care from YouTube favorites like SunKissAlba.
“Every curl is unique, which usually means [the customer] needs to try and try again to find the right regimen and product cocktail that works,” Jessica Perez, Sephora's director of hair merchandising, told Refinery29. “It was…important for Sephora to offer our clients a space where they could find the best advice all in one place, to demystify finding the right products for every curly client's needs.”
The service is available at sephora.com.
Find the four different curl types below:
Wavy (2A, 2B, 2C)
Curly (3A and 3B)
Coily (3C and 4A)
Tightly coiled (4A, 4B, 4C)