Starting this month, the singer will appear in commercials and print ads for Olay in the U.S. and Latin America

Por People Staff
Updated Septiembre 09, 2008

Soon, we'll be seeing Lucero everywhere. Aside from playing the villain in the Nicandro Díaz, production of Mañana es para siempre on the small screen, the singer also signed on to be the new face of Olay in the U.S. and Latin America.

“I love these products and I feel honored to be affiliated with such a reputable and prestigious beauty campaign,” said the 39-year-old Mexican to Televisa Espectáculos.

The promotion will run the gamut from TV commercial to print and radio ads, explained parent company Procter & Gamble.

Eric Admiral, who's in charge of the brand, said they chose the singer, not only for her grace and beauty, but also for her charisma that people are drawn to throughout the Hispanic community, both in Mexico, Latin American, and the U.S.