KFC is taking Finger Lickin’ Good to a whole other level. KFC Hong Kong and marketing and communications company Ogilvy & Mather (Ogilvy) have launched an edible nail polish. Yes, you read that right…. edible nail polish.
Ogilvy worked with food technologists at McCormick, the makers of KFC’s 11 secret herbs and spices mix to create the nail polishes that are sourced from natural ingredients and based on the popular recipes of the chain restaurant. The two colors (…or flavors?) are Original, a sparkly nude, and Hot & Spicy, a sparkly orange-red.
“To use, consumers simply apply and dry like regular nail polish, and then lick—again and again and again,” the brand said in a statement.
An online music video was released asking Hong Kongers to choose their favorite flavor to go into mass production.
“The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish. This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong,” said John Koay, Creative Director, Ogilvy & Mather.