Digital voter registration is a millennial game-changer
Snapchat, Facebook and other messaging services are making it easier than ever for voters to register
Gone are the days of complicated paperwork and long DMV lines. Registering to vote is now as easy as creating a Snapchat account.
For example, HelloVote is simplifying the process by allowing voters to register via Facebook or text message. Once you submit your phone number via either platform, HelloVote guides you through the steps to register in your state, answering any eligibility questions along the way.
“Voter registration can be pretty difficult and something that most people don't love to do. At the same time, we're at a point in history when messaging is the way that people communicate and how they get their news,” Tiffiniy Cheng, co-founder of Fight For the Future, told Refinery29. “So we're really bringing voter registration up to the modern times.”
Facebook has also jumped on board and users are now receiving a voting registration reminder at the top of their news feed. With a simple click of the “Register Now” button, voters will be directed to the federal government's registration website. Facebook users can then share their status to make sure their friends register as well.
“We thought we had a unique ability and responsibility to show people this reminder that they should be checking their registration so they can participate in the election,” Katie Harbath, Facebook's director of government outreach, told USA TODAY.
Making sure to not be left behind, Snapchat partnered with voter registration app TurboVote to make registering as simple as swiping up. Starting on October 7, users will be able to watch TurboVote videos in the Stories and Discover pages which will feature celebrities instructing them to swipe up for the registration page.
With all these options, there is no excuse for you to miss out on election season.