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People Staff
November 30, 2007 AT 12:20 PM EST

Once former Miss Universe Zuleyka Rivera gave up her crown six months ago, the Puerto Rican beauty queen was available to do new projects. Of them is a new campaign with Swarovski crystal, a company that chose Rivera, 20, to pose in their jewels and become their new spokesperson.

“I’m incredibly proud to work with a company I identify with,” she told El Nuevo Día. “I’ve been wearing Swarovski stones on my dresses since I started modeling, and I won Miss Universe in a dress made with more than a thousand crystals.”

Rivera’s first assignment as the “Swarovski Ambassador” in Cancun, Mexico today will be to attend the lighting of a Christmas tree decorated with more than 5,000 of the company’s gems. While in Mexico, she will also take part in a Swarovski photo shoot and deliver gifts to underprivileged children in the country.

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