According to Alejandro Sanz, his new fragrance Siete smells like “the magic of the seven musical notes that composers have been using for centuries,” if that had an aroma. Both men and women can wear the scent, which is available in Siete Alejandro Sanz Woman and Siete Alejandro Sanz Man.
At a Madrid press conference, the 38-year-old singer said he always keeps his excitement in mind when beginning any project, which is how he “keeps things fresh.” The Spanish artist hopes the new scent will allow him to keep smelling “success.”
Although he didn’t give a date, the singer also announced that he’ll be giving a concert in Lima, Peru, to benefit the country’s earthquake victims. Sanz restarted his concert tour last August after putting it on hold in May for reasons of stress. The tour will hit cities in the United Sates, Puerto Rico and Latin America.
The artist also launched a new edition of his CD/DVD El tren de los momentos (The Train of Moments) that includes his concert at River Plate stadium in Argentina last March.